By the end of the Nortel sales process, Motorola had begun holding talks with a number of potential partners about how to reap value from its larger collection of patents.

在北电收购结束时，摩托罗拉开始和一系列潜在的合作伙伴会谈，打算用自己拥有的大量专利大捞一笔。

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Inevitably, the projections for 2010 have been in essence financial budgets: a set of estimates about how sales, profits and so forth will unfold in the next 12 months.

无可避免的，对2010年的预测本质上都是些财务预算：一系列对未来12个月销售、利润等情况的估计。

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Marketing, on the other hand, was less concerned about “the immediacy of how many sales we’ve achieved this month” and focused more on building consumer relationships.

而市场部不太关心“本月达成的销售额”而更关心和客户建立关系。

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Yet, while there are now many books and ideas about strategy formulation, there is very little research about how to link strategy with the nitty-gritty of sales execution.

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Net Minds keeps about 20 percent of book sales, and the author controls how to distribute his 80 percent share.

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Still, analysts have been concerned about how Apple could be affected by slowing sales of smart phones overall in the worsening economic environment.

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